Betty Lou’s Bakery

Betty Lou’s Bakery is a pastry startup nestled in Franklin, TN. Specializing in homemade cookies for local businesses, events, and more, Betty Lou’s exists to bring a little more joy to your everyday.

The goal for this project was to do just that; brighten someone’s day through the joy of cookies! I began the project with sketching and research, then built out an entire brand kit and guide complete with physical collateral. 

The result is a brand that invites you to recall the cozy comforts of your Grandma’s house: nostalgic color palettes, floral patterns, and imagery referencing Dutch Doll quilting.